HVAC companies could rely on referrals and print advertising in the past for successfully getting clients. However, due to increasing competition, it is nowadays necessary to provide an extra edge.
Your potential customers now search online for HVAC business, and your business will boost only if they can see your company in the Google search results. You can ensure that they find you first before they find your competitors with the help of SEO.
You want to start using SEO but have no clue about it. Those looking for more information should keep on reading to understand why SEO is important for HVAC companies.
Today the Air Conditioning Kelowna BC | Central A/C Installation | Beat The Heat! installation experts at Canada Furnace are going to go over all the nicks and crannies that have to do with SEO for HVAC companies. Trust me, there is a lot of them.
What is SEO for HVAC companies?
SEO means search engine optimization and refers to all steps taken to improve your website’s ranking for specific keywords. Users depend on the internet to find information about heating and cooling. Quite a few of them are searching for nearby HVAC specialists.
If your website is not optimized properly, it will not appear in the search results, preventing potential clients from finding you. Fix this problem by implementing a solid SEO strategy.
Newbies might find SEO confusing but following the basic processes mentioned below allows you to improve the rankings of your site and attracting new clients.
1) Conduct keyword research
You need to know what phrases and words potential customers use before optimizing your website. Once you know about those words, you should incorporate them into your website to ensure your clients can find you effortlessly based on what they are searching for.
Information for those who have never done keyword research
Use Google AdWords, which is Google’s paid advertising product. The Keyword Tool can be helpful in selecting appropriate keywords for your site for individuals not interested in running PPC ads. Enter words and phrases, and the tool will inform how competitive the term is plus its monthly search volume. Use only keywords having low competition and high search volume.
Use the Google search bar
This is an easy way to figure popular search terms. Visit Google’s website and search for specific terms. The moment you enter a keyword or key phrase, Google will automatically display long tail keywords which can be extremely useful in your SEO strategy.
Download our keyword research guide. There are several other methods to identify targeted keywords for your site, Download our free beginner’s guide to keyword research for an in-depth explanation.
2. Optimize Your Pages Individually
Three categories of users visit your website
Those searching specifically for your HVAC business want to know more about you as well as the services you provide along with your contact information, services that you offer, and hours of operation. These groups will face no trouble finding you as long as you have a functioning website with properly optimized on-page SEO elements.
Those searching for HVAC specialists in your locality: These people do not know about you but are on the lookout for a service provider. They are likely looking for your prices and compare them with that of your competitors. They can find you if you are using proper long-tail keywords that include your geographic location.
Those searching for an HVAC company
These people stumble on your website randomly. They might have read a blog post or article containing links to your website, or viewed your social media posts If they liked what they read they might contact you when they need HVAC services.
As search engines index your individual pages, use different keywords for each page while optimizing your website for these different groups.
3. Include Informative And Engaging Content
77% B2C companies employ content marketing, as they are extremely effective. To stay ahead of the rest employ engaging and informative content, an easy to employ task, and appreciated by prospective clients. You can use `how to’ style blogs for this purpose. Include infographics and videos for further boosting the ranking of your HVAC company’s website. Blogs are the easiest way to generate traffic and keep your site active. You do not require knowledge of HTML when using a CMS platform such as WordPress to code your home page on your website.
Creating fresh, informative, and appealing content that gels with your audience will increase the visibility of your website and help you gain traction online such as:
• Helping you establish authority and credibility
• Providing information for visitors to your site
• Establishing a voice for your brand
• Providing visitors with the information they need
You can employ other methods, apart from blogging, to produce and share content. Consider including downloadable content, press releases, writing `how to’ guides. With due diligence and spending some time sprucing your website can help increase footfalls and generate more clients for your business.