If you have an account on multiple social media sites, it’s fair to say you may have a hard time keeping up with all of them.
It’s pretty simple for you to manage your Facebook account with ease. Well, it really shouldn’t be difficult for you to manage your Facebook and Twitter accounts. The challenge lies in trying to keep up with Twitter, LinkedIn, Facebook, Snapchat, and Instagram. Can you remember all your passwords and the proper times to make posts?
It is imperative for you to keep in mind that social media can help you expand your business, stay in touch with your contacts, or showcase your work to recruiters. Let’s be honest; you must be “proactive when it comes to reaping the full benefits of social media.” says Tom Baker, a social media advertising Winnipeg entrepreneur. In this article, we are going to take a close look at the posting parameters for your marketing platforms.
Twitter is great when it comes to sporting events, tweeting heated political debates, and helping professionals network with each other. Twitter’s simple interface makes it incredibly easy for anyone to use. You can use Twitter to start interesting conversations with industry leaders.
You should spend more time on this social media platform if you’re serious about marketing your service or product. Believe it or not, you can maintain a live feed without tweeting throughout the entire day.
Concentrate on spending one hour each week on finding four to seven pieces of quality content (quotes, photographs, videos, and articles) on subjects you want your audience to associate with your name. For instance, if you’re a photographer looking for employment opportunities in the photography business, you need to find content related to this niche of activity. It is worth mentioning that using material written by the leaders in your industry will help a great deal.
After finding your content, you can schedule your tweets to take place throughout the week. This will help you stay organized and on top of your account. Please remember to check your Twitter account daily. This will help you check your timeline, send welcome messages to new followers, and see if your post is drawing attention from your audience.
Savvy Twitter marketers know that engagement is the key to being successful on this platform. Following the key points above can help you master Twitter with ease.
According to many social media experts, LinkedIn is the platform for serious professionals. If you want to take your brand to another level, it would be a grave mistake for you to ignore LinkedIn. Industry leaders, recruiters, and journalists will use LinkedIn to learn more about you.
LinkedIn is easy to manage. This is one of the primary reasons why much professional favor LinkedIn over other social media platforms. With LinkedIn, you only need to keep your profile current and updated.
Facebook and Instagram
These are probably the two most popular marketing social platforms around today. Millions of people from different walks of life use these platforms for posting photos, posting updates, and sharing articles.
Just imagine how your Facebook and Instagram accounts can help you expand your personal brand. Both “social media platforms give industry leaders and recruiters a golden opportunity to learn more about you and your business.” says Andy Cooper of Regina PR Firms. If you’re active on Facebook and Instagram, you should focus on finding creative ways of sharing information about your experience and ability. For example, you can post photos of you attending industry meetings or conferences. You could also post links to your blog.
You may not be interested in using these sites to market your brand. This is fine! Please remember that your profile can be viewed by the public. If your profile are not private, make certain you do not post compromising photographs.
Pinterest is starting to gain more popularity as time progresses. If you have a credible foundation in place, you don’t need help with running a Pinterest account. I prefer creating six to eight initial boards when I help my clients establish their Pinterest presence. After creating the boards, I add quality content to them. I reserve one day out of the week to fill the boards with relevant content.
To be honest, Pinterest will not help you make a big splash in your industry. Very few professionals use Pinterest to find hope prospects for job or business opportunities. Despite this, Pinterest can inspire you to make strides with reaching your professional ambitions. You will not put a dent on your professional reputation if you decide not to use Pinterest.
Snapchat is the least popular social media platform for serious professionals. If you’re having difficulty in managing your accounts, Snapchat is the one to get rid of.
Using your creativity can help you find ways of building a strong online presence and business relationships, but many Snapchat users are more interested in seeing photos with funny animations on your face. Snapchat is the way to go if you want to kill time and have fun.
Social media is the perfect avenue for anyone interested in marketing and networking. Creating accounts on the platforms above can help you reach your targeted audience. Once you create your accounts, you will be in a position to communicate with thousands of people around the globe.
You may reach the point where you want to delete some of your social media accounts. If you do, don’t delete all of them. You may want to use them again in the future. This will help you avoid starting from scratch.
You should write a two to four sentence exit post for your audience before stepping away from a social media platform. Tell them you will be more active on other platforms. Point the platforms out to your followers and encourage them to check them out.
You can use the following script: “Hello, thanks for dropping by. I’m sorry I missed you. Unfortunately, I am no longer active on Twitter, but you can catch me on Facebook, LinkedIn, and Instagram.” Make certain you leave the links to your active accounts. This will make it easy for your followers to keep up with you.
Taking advantage of social media can help you get a tremendous amount of exposure. Concentrate on the sites you like and use them wisely.